About Us

Welcome to TURU — where comfort, culture, and movement come together.

Designed in Aotearoa, TURU was created for people who live outdoors, move with purpose, and carry culture with pride. From sports sidelines and camping trips to beach days, road trips, and everyday life, our products are built to bring premium comfort and strong identity wherever you go.

At TURU, we believe outdoor essentials should do more than just function — they should represent who you are. That’s why every piece we create blends modern lifestyle design with Māori-inspired detailing, honouring connection, movement, whānau, and the spirit of Aotearoa.

Our signature oversized chairs are made for comfort without compromise, combining durable materials, premium craftsmanship, and bold cultural aesthetics that stand out anywhere. Alongside our chairs, our beanies and performance grip socks are designed for warmth, versatility, and everyday movement — whether you're on the sidelines, training, travelling, or simply living life outdoors.

TURU is more than a brand. It’s a reflection of community, culture, and the lifestyle we grew up around. Every design is created with intention — clean, functional, and inspired by the people and places that shape Aotearoa.

Built for comfort. Designed with culture. Made to move with you.